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商品編號： 9-692-056 出版日期： 1991/12/09 作者姓名： Wheelwright, Steven C.;Pisano, Gary P.;West, Jonathan 商品類別： Operations management 商品規格： 18p 再版日期： 1998/10/01 地域： Indiana 產業： Pharmaceutical industry 個案年度： 1991 - 1991
商品敘述：
Outlines the evolution of Lilly''s corporate manufacturing strategy over the past decade. The corporate vice president of manufacturing must decide on the next phase of Lilly''s strategy for the early 1990s, as well as to what extent and what role process development will play. Provides data outlining three different points in the product development process at which manufacturing process development might be initiated. Using learning curve concepts and data, students can estimate the economic costs and benefits (as well as organizational issues and challenges) associated with each. Illustrates process improvement''s substantial impact in a capital-intensive industry, describes possible roles of manufacturing process technology in an industry that has viewed product R&D as its primary competitive advantage, illustrates phases through which manufacturing can evolve in pursuit of comparative advantage, and introduces students to a challenging and changing industry.
涵蓋領域：
Personal productivity;Product development;Process analysis;Operations strategy
相關資料：
, (9-692-109), 17p, by Gary P. Pisano
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